Sports

Orion Athletics

ORION Athletics is a performance-driven brand focused on CrossFit and functional training accessories, designed to equip athletes with high-quality gear that enhances performance without compromising style.

Starting with core products like finger grips, gym hand grips, and speed skipping ropes, the brand is built to scale into a complete ecosystem including strength belts, knee protection, and eventually a full apparel line.

Positioned at the intersection of performance, aesthetic identity, and community, ORION aims to stand out in a saturated market by offering more than just equipment — an emblem of belonging for athletes at every level, from beginners to elite competitors.

With a strong ambition to bring something fresh into the world of CrossFit, Hyrox, and sport in general, ORION Athletics embodies a unified system where performance meets design, and where athletes can train, perform, and express their identity with confidence.

Client

Thibaut La Porta

Discipline

Sports

Year

Jan 2026

Credits

Amine ELou

Creative Director

Abdelhalim El Ouarad

Luca Romano

Northframe

Brand Design

Orion Athletics